Radford University

Scope of Practice in American mountain guiding

This study explored the implications of the American Mountain Guides Association's (AMGA) adoption of a new Scope of Practice (SOP) framework for affiliated mountain guiding professionals in the United States. The researchers used an interpretivist methodological approach to asse...

Multisensory Environments and College Students’ Perceived Stress, Anxiety, and Environmental Restorativeness

Multisensory environments (MSEs) have been incorporated on college campuses to support student wellbeing, yet limited research has examined which sensory features are most effective for undergraduate students. The purpose of this study was to explore the impact of a multisensory...

When contextual backgrounds backfire: a multi-study investigation of visual design effectiveness in digital marketing

Purpose Digital marketers routinely decide whether products should appear in contextual usage settings or isolated on neutral backgrounds, yet platform practices and prior research offer mixed guidance. This research examines when contextual backgrounds improve or undermine digit...

Before the skip option: impact of facial presence on video view completions

Abstract Studies suggest that creative choices related to facial absence (e.g., visual imagery) and facial presence (e.g., faces are in the scene) impact viewers’ engagement with media. However, studies offer conflicting advice. While some studies indicate facial absence enhances...

Effects of Biochar Feedstock and Co-Application with Organic Nitrogen Fertilizer on Soil Carbon Pools and Inorganic Nitrogen Availability

Biochar can increase soil carbon (C) and nutrient retention, but application of raw biochar may reduce inorganic nitrogen (N) availability and crop yields. As a result, biochar is sometimes co-applied with organic fertilizers, though the efficacy of this practice for preventing d...