Noida International University

Economic Reforms, Marketing Mix and Firm Performance: Evidence from the Manufacturing Sector

Economic reforms initiated in 1991 exposed domestic manufacturing firms to foreign competition. These reforms created both new opportunities and threats for domestic firms. In response to the increasing presence of foreign competitors, domestic firms altered not only their produc...

Morphophysiological hormonal and molecular mechanisms of rice adaptation to drought and salinity stress

Rice (Oryza sativa L.) is an important global food crop; however, its production is continuously susceptible to drought and salinity. The present review presents the complex morpho-physiological, hormonal and molecular mechanisms adopted by rice employs to survive the drought and...