National Taichung University of Science and Technology

Algorithmic Dependency and Merchant Vulnerability in Social Commerce Ecosystems: Evidence from TikTok Shop Seller Reviews

Social commerce platforms increasingly serve as ecosystem orchestrators, coordinating technological infrastructures, financial systems, governance mechanisms, and algorithmic resource allocation. While prior research has predominantly focused on consumer behavior, limited attenti...

Improving emotion regulation and well-being through immersive interaction with chatbots among working adults in Taiwan

This study presents a novel, dual-method validation of how AI chatbot interaction enhances well-being, integrating Flow Theory and Emotion Regulation (Cognitive Reappraisal). Using data from 122 professionals, we combined PLS-SEM to confirm the theoretical paths and an Artificial...