National Economics University

When information is not enough: AI-enabled advisory and the fragile pathways of low-carbon transitions under system constraints

CONTEXT Low-carbon rice farming is widely recognized as a key strategy for agricultural decarbonization, yet adoption remains limited among smallholder farmers despite expanding AI-enabled advisory and increasing awareness of climate risks. Existing adoption-based models provide...

Threshold effects of net interest margin on bank sustainable profitability in emerging economies

Abstract While sustainable bank profitability is critical for emerging economies, prior literature predominantly relies on linear models or arbitrary size classifications to evaluate the impact of Net Interest Margin (NIM), leaving scale-dependent structural breakpoints unexplore...

Purchase intention in short-video social commerce: the roles of hedonic motivation, utilitarian motivation, social presence and social support

Purpose This study aims to integrate the self-determination theory (SDT) and social presence theory (SPT) to investigate how hedonic motivation, utilitarian motivation and social-oriented values influence consumers’ purchase intention on TikTok shop, a short-video social commerce...

How digital transformation drives employee innovation in SMEs: a moderated mediation perspective

Purpose Grounded in the Job Demands-Resources model, this study examines how digital transformation (DT) influences employee innovation behavior (EIB) through challenge appraisal (CA), hindrance appraisal (HA), and strategic human resource management (SHRM). It further investigat...

Green gaming as a culturally sustainable practice: Preliminary Bayesian exploration of young Vietnamese consumers

Despite the booming of video game industry globally and in Vietnam, a critical research gap persists regarding the ecological footprint of digital leisure and drivers of green gaming. Research on green consumption has largely neglected video games and the growing importance of cu...

Dual-Weighted Neighborhood Rough Sets for Minimal Winning Coalition Discovery in Online Social Networks

Online social networks increasingly serve as platforms for collective action, yet identifying minimal winning coalitions remains challenging due to heterogeneous user features, noisy behavioral traces, and the strategic ambiguity of swing members. Traditional neighborhood rough s...

When networking pays unequally: proactive personality, gender and career satisfaction in Vietnam and the United States

Purpose This study investigates how proactive personality shapes employees’ career networking and career satisfaction across two national contexts and whether the career returns to networking differ by gender. Drawing on the social role theory, we argue that proactive employees a...

Scaling Regenerative Supply Chains in Agriculture: An Integrated Framework of Digital MRV, Transition Finance and Socioecological Resilience

ABSTRACT Regenerative agricultural supply chains (RSCs) generate substantial ecological value through improved soil health, biodiversity and climate resilience, yet this value remains largely excluded from financial valuation. This structural disconnect, termed the bankability ga...

Bird conservation through the lens of ‘the Bird Village’

No matter how extensive bird conservation efforts may be, these often remain insufficient because the underlying humanistic connection between humans and nature is profoundly fractured. This paper examines how Bird Village, an imaginative world in Wild Wise Weird by Professor Vuo...

From sensory experiences to destination loyalty: evidence from cultural night tourism

Purpose This study examines how sensory experiences shape destination loyalty in cultural night tourism. Drawing on the Stimulus–Organism–Response (S-O-R) framework, it explores how emotional experience and satisfaction contribute to the formation of loyalty in heritage-based nig...

The training paradox: when and how technical training enhances or constrains team performance in an emerging economy context

Purpose This study aims to investigate the paradoxical effects of technical training on team performance. Although organizations invest heavily in employee training to enhance competitiveness, the link between training and performance remains inconsistent. Drawing on the Resource...

How Retailers’ In-Store Green Promotion Shapes Repurchase Intention Toward Green Food Products: Evidence from Vietnamese Supermarkets

This study examines how retailers’ in-store green promotion influences consumers’ repurchase intention toward green food products in Vietnamese supermarkets. Although prior research has examined green perceived value, green trust, and green purchase intention, less is known about...

The Heterogeneous Causal Impacts From E‐Government on Climate Adaptation: Does Institutional Quality Matter?

ABSTRACT Climate change increasingly challenges countries' adaptive capacity, while digital governance has emerged as a potential driver of more effective climate responses. Understanding how the effects of e‐government vary across different levels of climate adaptation is import...