National Economics University

When networking pays unequally: proactive personality, gender and career satisfaction in Vietnam and the United States

Purpose This study investigates how proactive personality shapes employees’ career networking and career satisfaction across two national contexts and whether the career returns to networking differ by gender. Drawing on the social role theory, we argue that proactive employees a...

Scaling Regenerative Supply Chains in Agriculture: An Integrated Framework of Digital MRV, Transition Finance and Socioecological Resilience

ABSTRACT Regenerative agricultural supply chains (RSCs) generate substantial ecological value through improved soil health, biodiversity and climate resilience, yet this value remains largely excluded from financial valuation. This structural disconnect, termed the bankability ga...

Bird conservation through the lens of ‘the Bird Village’

No matter how extensive bird conservation efforts may be, these often remain insufficient because the underlying humanistic connection between humans and nature is profoundly fractured. This paper examines how Bird Village, an imaginative world in Wild Wise Weird by Professor Vuo...

From sensory experiences to destination loyalty: evidence from cultural night tourism

Purpose This study examines how sensory experiences shape destination loyalty in cultural night tourism. Drawing on the Stimulus–Organism–Response (S-O-R) framework, it explores how emotional experience and satisfaction contribute to the formation of loyalty in heritage-based nig...

The training paradox: when and how technical training enhances or constrains team performance in an emerging economy context

Purpose This study aims to investigate the paradoxical effects of technical training on team performance. Although organizations invest heavily in employee training to enhance competitiveness, the link between training and performance remains inconsistent. Drawing on the Resource...

How Retailers’ In-Store Green Promotion Shapes Repurchase Intention Toward Green Food Products: Evidence from Vietnamese Supermarkets

This study examines how retailers’ in-store green promotion influences consumers’ repurchase intention toward green food products in Vietnamese supermarkets. Although prior research has examined green perceived value, green trust, and green purchase intention, less is known about...

The Heterogeneous Causal Impacts From E‐Government on Climate Adaptation: Does Institutional Quality Matter?

ABSTRACT Climate change increasingly challenges countries' adaptive capacity, while digital governance has emerged as a potential driver of more effective climate responses. Understanding how the effects of e‐government vary across different levels of climate adaptation is import...