Nasional University

How 8 years of social and individual learning interact to shape ecological competence in orangutans

Cultural learning permeates human skill and knowledge acquisition. To understand its importance for nonhuman apes, we analyzed just under 7000 records of behavioral bouts of social and individual learning across wild orangutans’ 8-year dependency period to assess their combined e...

AI-Driven Digital Marketing in Higher Education: A Bibliometric Analysis of College Choice Intention Research, 2022–2026

Abstract : This study maps the intellectual structure of research on AI-driven digital marketing in higher education and its relationship to college choice intention, where the literatures on AI acceptance and student recruitment have developed separately. Methodology A bibliomet...

Ambidextrous leadership and green attitude foster organizational citizenship behavior for the environment through organizational commitment

This study investigates the determinants of Organizational citizenship behavior for the environment (OCBE) in the retail sector, focusing on minimarkets in an emerging-economy context where empirical evidence remains scarce. It integrates employees’ green attitude and ambidextrou...