Mulawarman University

Pengaruh Influencer Marketing dan Brand Image serta Promosi Terhadap Keputusan Pembelian Skincare Somethinc di Samarinda

This study aims to examine the effect of influencer marketing, brand image, and promotion on purchase decisions for Somethinc skincare in Samarinda. The study employed a quantitative approach with purposive sampling and involved 112 Somethinc skincare users in Samarinda. Data wer...

Nanostructured PCL/MWCNT Composite Scaffolds Promote Cell Adhesion and Mineralized Matrix Formation for Bone Regeneration: SHED and MC3T3 Evaluation

Abstract The development of biomimetic scaffolds capable of simultaneously supporting stem cell viability and enhancing osteogenic differentiation remains a major challenge in bone tissue engineering. This study evaluated the effects of porous polycaprolactone (PCL)/multiwalled c...

Assessing Emergency Preparedness and Disaster Response in Samarinda Hospitals

Hospitals represent critical urban infrastructure constitutionally mandated to maintain uninterrupted healthcare operations during catastrophic events. Due to its unique geographical and urban characteristics, Samarinda City faces severe dual threats from hydrometeorological haza...