Mercatorum University

Authenticity over automation: how AI-mediated sustainability communication shapes trust and green purchase intention

Purpose Drawing on signalling theory and trust theory, this research aims to explore how consumers’ perceptions of AI involvement in sustainability communication shape perceived authenticity, green brand trust and green purchase intention. It also investigates whether perceived g...

Development and Research of Different Perovskitic Electrocatalysts Synthesized via Co-Precipitation

Reversible solid oxide cells (ReSOCs) represent one of the most promising electrochemical technologies for sustainable energy conversion and storage, yet their large-scale deployment remains constrained by electrode materials capable of sustaining stable performance under alterna...