Management Development Institute

From Vulnerability to Empowerment: The Interplay of Agri‐Fintech, Governance, and Emotional Intelligence in Indian Sustainable Farming

ABSTRACT Drawing on the sustainable livelihoods framework, our study investigates the influence of agri‐fintech adoption, geo‐environmental conditions, governance/value chain mechanisms, and emotional intelligence on sustainable crop productivity among 650 rural Indian farmers. R...

Do resilience and networking matter in individual entrepreneurial orientation, marketing sensing capability, and business performance? Evidence from India

A productive Micro, Small, and Medium Enterprises (MSMEs) ecosystem is essential for the overall advancement of any economy. Extant literature on individual entrepreneurial orientation (Ind.EO) and business performance suggests a dearth of research focusing on understanding the u...

Customer evaluations of service failures by visibly physically disabled frontline employees: a mixed-method study

Purpose The purpose of this study is to examine how frontline employees’ (FLEs’) visible physical disability status influences customers’ stereotypes and subsequent loyalty. Drawing on the stereotype content model (SCM), we further examine how service failure type (process vs. ou...

“I get what I seek”: influence of variety-seeking, de-ownership orientation and product assortment on shared consumption

Purpose Consumers remain eager to consume but increasingly reluctant to own, and they also seek variety in their consumption. As the shared consumption (SC) paradigm matures, academic inquiry must move beyond identifying who shares to understanding specific psychological mechanis...

Investigating dynamic premium in Indian green stocks amid evolving Fama and French factors in tandem with dynamic liquidity considerations

Abstract Purpose This study attempts to determine whether Indian green stocks offer superior returns relative to the market expectations and to examine variations in Fama–French factors, liquidity factors, Jensen’s alpha, and the Sharpe ratio of green stocks. It also assesses the...