London Business School

Estimating the threat of AI-agent responding across online survey platforms

Recent research and advances in LLMs have led to widespread concern that AI agents could pose as human online survey-takers. However, it remains unclear how prevalent AI agents are on survey research platforms and how to effectively detect AI agents. We validated a series of AI d...

Artificial intelligence and venture capital: Revisiting sourcing, selection, and nurturing activities

Abstract Research Summary Venture capital (VC) is an information‐intensive form of entrepreneurial finance conducted under extreme uncertainty. Investors must originate promising opportunities, select ventures with sparse and strategically disclosed information, and monitor and s...

The Power of Data: Assessing Primary Care Performance Using Routinely Collected Emergency Department Data

This paper develops and validates an approach to assess the impact of individual primary care practices (PCPs) on demand for emergency department (ED) services. Using operational data from two geographically adjacent EDs in England, we focus on attendances for ambulatory care-sen...

Myopic Expansions on Digital Platforms

Digitization has enabled modern firms to expand at unprecedented rates, but there are downsides to rapid expansion. Prior research has highlighted how digital platforms facilitate mass-market expansions by resolving frictions associated with market entry. Accordingly, various stu...

Reframing the epidemiological transition as increasing returns to tackling aging-related diseases

Abstract Global life expectancy has risen since 1973 from 58 to over 73 years, while the share of people aged 65 years and older has doubled to 10% and is projected to reach 21% by 2073. This shift is linked to an epidemiological transition from infectious to chronic disease. Her...

Tokenizing Loyalty Programs: The Role of Tradability

Problem Definition. Loyalty programs (LPs) are widely used to enhance customer retention and firm profitability. With technological advancements like blockchain, many brands are exploring tokenized LPs. Unlike traditional LPs, where rewards can only be redeemed for future purchas...