Lodz International Studies Academy

Mapping Green Marketing Research (2000–2024): A Topic Modeling Analysis of Core Themes, Hidden Gaps, and Emerging Directions

ABSTRACT Green marketing has become an increasingly important research area in response to global sustainability challenges and shifting consumer expectations. This study analyzes the thematic development and research trends in green marketing literature using Latent Dirichlet Al...

Greenwashing and Trust in Sustainable Food Systems: A Systematic Review and Research Agenda

ABSTRACT The global transition toward sustainable food systems has increased the importance of environmental claims in shaping consumption patterns and sustainability outcomes. Trust is essential for enabling sustainable food system transitions; however, greenwashing undermines c...