Lithuanian Social Research Centre

Transforming management processes: advertising research

Purpose The main goal of the study was to examine the adaptive potential of the transformative advertising research (TAR) concept at its selected levels, which would help to better understand the transformation processes of advertising in the current dynamic advertising ecosystem...

Living Labs as Adaptive Intermediary Structures Embedded Within Regional Innovation Systems: A Conceptual Framework for Social Transformation in Peripheral Regions

Regional development increasingly occurs under conditions of uncertainty, complexity, and accelerating socio-economic change, creating a need for adaptive approaches that support learning and transformation. Although Living Labs have gained prominence as environments for co-creat...