Lahore College for Women University

Proline and salicylic acid seed priming improves germination and early salt stress tolerance in wheat

Abstract Salt stress is one of the major limiting factors affecting wheat germination and early seedling establishment throughout the world. There is a need to improve plant stress tolerance through physiological modifications. Exogenous application of proline and salicylic acid...

AI transparency and bias mitigation in customer service: how ethical culture shapes customer trust

Purpose This study aims to examine an unresolved issue in artificial intelligence (AI) driven customer service: Why transparency and bias mitigation do not automatically translate into customer trust across organizational contexts. Specifically, this study investigates the effect...

Designing a pathway for higher education institutions to develop women entrepreneurs in the current business landscape

Purpose This study aims to highlight the role of entrepreneurial education, artificial intelligence (AI) in education, and internal locus of control in developing entrepreneurial intentions among future women entrepreneurs. To confirm the indirect paths, the mediating role of ent...

How Norms Depend on the Presence and Status of Observers: The Relational Contingency of Everyday Behaviors in 90 Societies

Norms are fundamental to social life, but basic questions about how they are affected by social context remain. Specifically, how do normative constraints depend on the presence and status of observers, and how do such relational contingencies vary across cultures? Using data fro...