Institution
Lahore College for Women University
Recent research
- Society & EconomicsOpen access
The present research study focuses on how food can be interpreted as a sort of indentured resistance in Khal Torabully's selected poems. The idea of Gastrocolonial is used as analysis of the various manifestations of food memories, spices, and markets as symbols of cultural conti...
- Climate & Environment
ABSTRACT Industrial effluents frequently contain a variety of toxic substances that can seriously threaten aquatic life. Pollutants discharged in industrial effluents can significantly induce genetic damage in aquatic organisms, leading to long‐term ecological consequences and im...
- Materials & EnergyOpen access
Contamination of water by the effluents containing industrial dyes and pathogens is still a major environmental and public health concern, prompting the development of multifunctional materials that can solve these problems concurrently. Although CuO/BiOBr heterostructures and ra...
- Health & Medicine
Abstract Probiotics have been employed to improve the growth enactment and enhance immune responses in animals. We have assessed the effectiveness of Bifidobacterium bifidum (B. bifidum) as probiotic supplementation on growth, serum hormones, body composition, respiratory burst a...
- BiologyOpen access
Abstract Salt stress is one of the major limiting factors affecting wheat germination and early seedling establishment throughout the world. There is a need to improve plant stress tolerance through physiological modifications. Exogenous application of proline and salicylic acid...
- Society & Economics
AI transparency and bias mitigation in customer service: how ethical culture shapes customer trust
Purpose This study aims to examine an unresolved issue in artificial intelligence (AI) driven customer service: Why transparency and bias mitigation do not automatically translate into customer trust across organizational contexts. Specifically, this study investigates the effect...
- Society & Economics
Purpose This study aims to highlight the role of entrepreneurial education, artificial intelligence (AI) in education, and internal locus of control in developing entrepreneurial intentions among future women entrepreneurs. To confirm the indirect paths, the mediating role of ent...
- Society & EconomicsOpen access
Norms are fundamental to social life, but basic questions about how they are affected by social context remain. Specifically, how do normative constraints depend on the presence and status of observers, and how do such relational contingencies vary across cultures? Using data fro...