King George Hospital

An Inquiry into Strategic Digital Media Advertisements of Indian Motorcycle Companies with special reference to the Royal Enfield Motorcycle

AbstractMotorcycles are discursively gendered mostly in Indian society, with their sound, height,weight, speed, and horsepower reinforcing traditional masculine attributes of power anddominance.Media representationsplay a crucial role in constructing and reinforcing dominantideol...

An Inquiry into Strategic Digital Media Advertisements of Indian Motorcycle Companies with special reference to the Royal Enfield Motorcycle

AbstractMotorcycles are discursively gendered mostly in Indian society, with their sound, height,weight, speed, and horsepower reinforcing traditional masculine attributes of power anddominance.Media representationsplay a crucial role in constructing and reinforcing dominantideol...