King George Hospital

Limb Salvage Outcomes Following Endovascular Revascularization for Peripheral Artery Disease in a Southern Indian Population: A Single-Center Retrospective Study

BackgroundPeripheral artery disease (PAD), particularly chronic limb-threatening ischemia (CLTI), is associated with a high risk of limb loss and significant morbidity.Endovascular therapy (ET) has emerged as a minimally invasive alternative to surgical revascularization, especia...

An Inquiry into Strategic Digital Media Advertisements of Indian Motorcycle Companies with special reference to the Royal Enfield Motorcycle

AbstractMotorcycles are discursively gendered mostly in Indian society, with their sound, height,weight, speed, and horsepower reinforcing traditional masculine attributes of power anddominance.Media representationsplay a crucial role in constructing and reinforcing dominantideol...

An Inquiry into Strategic Digital Media Advertisements of Indian Motorcycle Companies with special reference to the Royal Enfield Motorcycle

AbstractMotorcycles are discursively gendered mostly in Indian society, with their sound, height,weight, speed, and horsepower reinforcing traditional masculine attributes of power anddominance.Media representationsplay a crucial role in constructing and reinforcing dominantideol...