Jaipuria Institute of Management

AI, Writing, and Managerial Judgement: A Case-Based Approach to Communication Pedagogy

This research uses a hypothetical case discussion to make students understand writing as a thinking and managerial decision-making process versus as a technical output–based task in the context of artificial intelligence (AI)-assisted writing. Using post-and-then-pre survey data...

The joint effects of digital transformation technologies and human lean practices on firm performance: an empirical investigation

Purpose This study examines how human lean practices (HLP), Industry 4.0 (I4.0) technologies, technical lean practices (TLP), operational performance (OP) and sustainable performance (SP) interact within the manufacturing sector of emerging economies under the constraints of a le...

Creating Psychological Ownership Through Augmented Reality

ABSTRACT Augmented reality (AR) technologies are a disruptive innovation that is reshaping innovation strategies in luxury retail. This study developed a framework to explain how the attributes of AR technologies, namely AR quality, haptic imagery and customisation, shape consume...

Distributed knowledge execution and entrepreneurial adaptability: extending knowledge management into autonomous digital ecosystems

Purpose This study aims to examine how distributed intelligence capabilities function as knowledge management mechanisms that support entrepreneurial innovation and strategic scalability in distributed digital ecosystems. Specifically, the study investigates how augmented intelli...