Jagannath University

Dynamic interdependence between green resources, AI and semiconductor market

Abstract This study investigates return spillovers among green resource, artificial intelligence (AI), and semiconductor markets from 1st June 2018 to 30th March 2026 using the R 2 -decomposed connectedness framework and connectedness-based portfolio strategies. We decompose over...

Explainable AI in Marketing Analytics: A Governance Framework for Building Consumer Trust in Emerging Digital Markets

Organisations today are increasingly using artificial intelligence (AI) tools such as recommendation systems, predictive targeting and automated personalisation to improve marketing decisions and customer engagement. However, many of these technologies operate as ‘black-box’ syst...

CONSTITUTIONAL DIMENSIONS OF WHISTLEBLOWER PROTECTION IN INDIA: BALANCING CORPORATE CONFIDENTIALITY AND PUBLIC INTEREST

ABSTRACTWhistleblowing has emerged as a crucial mechanism for promoting transparency,accountability, and ethical governance in both public and private institutions. In the corporatesector, whistleblowers play a significant role in exposing fraud, corruption, financialirregulariti...

Integrating Artificial Intelligence in School Psychology: Practical Strategies to Support Adolescent Wellbeing in Indian Schools

The integration of artificial intelligence (AI) in school settings is transforming how students learn and receive support. While AI tools such as adaptive learning systems and chatbots offer opportunities for personalised learning and early identification of student needs, their...

Self-Reflective Large Language Models for Reducing AI Hallucinations: A Novel Framework for Reliable Generative AI

Large Language Models (LLMs) have become a central technology for generative artificial intelligence, but their tendency to produce fluent yet factually unsupported information remains a major barrier to dependable deployment. This paper proposes a self-reflective framework in wh...

Towards Ethical AI-driven Marketing: A Framework for Explainability, Consumer Empowerment and Algorithmic Accountability in Emerging Markets

The diffusion of artificial intelligence into marketing practice has brought with it a fundamental governance problem: The most predictively capable AI systems are, typically, the least interpretable. This opacity creates information asymmetries between firms and consumers and co...

Comparative Geometric Analysis of Power Transformer Cores: CRGO Vs. Amorphous Metal Alloys

The use of transformers is vital in an electrical power system as they are expensive to acquire and maintain, which influences their lifecycle. This paper discusses the effect of material selection on the diameter of the core after giving a comparative study of the core geometry....

Graph Analytics for Social Networks

Social networks generate vast amounts of relational data whose value lies not in individual data points but in the structure of connections among them. Graph analytics offers a mathematically grounded toolkit for uncovering this structure, ranging from simple degree counts to sop...