International Management Institute

Assessing the role of social media marketing in shaping brand awareness and loyalty: a study of customer satisfaction in the Indian telecom market

Purpose This research investigates how social media (SM) marketing activities influence brand loyalty and brand awareness in India’s telecommunications industry. It also aims to explore the role of customer satisfaction as a mediator in the relationship between SM marketing effor...

Intersecting vulnerabilities of comprehensive child undernutrition across maternal empowerment, socioeconomic status, and gender: a cross-sectional study in a rural population of India

Undernutrition among children is a global health concern, which is often underestimated by conventional indicators: stunting, wasting, and underweight. However, Composite Index of Anthropometric Failure (CIAF) can be utilized for comprehensive assessment of undernutrition. Severa...

KARI: An Experiential Exercise Using Digital Analytics Platforms to Develop Managerial Judgment Under Uncertainty

Digital analytics platforms increasingly shape management education, but students may treat their outputs as decision rules rather than inputs for managerial judgment. This article presents KARI (Knowledge-to-Action Reasoning through Indicators), a single-session experiential lea...

Do ESG indices offer resilience to geopolitical shocks? Evidence from contagion between DAX and emerging markets during the Russia-Ukraine War

The rapid growth of environmental, social, and governance (ESG) investment products, perceived as representing responsible businesses, has made it imperative for investors to assess their effectiveness in insulating portfolios from geopolitical shocks. The current study investiga...

Modeling technological enablers of sustainability integration in retail services: an ISM–DEMATEL approach

Purpose As retail undergoes digital transformation, the integration of emerging technologies offers new opportunities for delivering services sustainably. This study aims to identify and map the key technological enablers shaping sustainability in retail services. Design/methodol...

Delays in Tuberculosis Care in the Indian Population: A Systematic Review and Meta-analysis

Abstract Introduction: Being harmful to patients, delayed diagnosis and treatment can spread tuberculosis (TB) in the community, posing a significant challenge to TB elimination efforts. This systematic review and meta-analysis aimed to estimate the median delays of TB care and t...