Instituto Superior de Gestão

Digitalizing Sustainability Assessment in Agriculture: The SUSTIN-OLIVA Indicator-Based Application for Tunisian Olive Farming Systems Under Agroecological Transition

With the shift in Tunisian olive growing toward more intensive models, significant sustainability concerns have emerged. Aware of the need for reliable and operational tools to support agricultural policies under climate and socioeconomic pressures, we address a digitalized metho...

Can AI outperform humans on Instagram? Evidence from engagement and growth metrics

Purpose This study aims to examine how AI-generated and human-managed Instagram accounts perform as competing interactive marketing actors. It provides an empirical comparison of their overall engagement rates, passive and active interaction patterns, and follower growth efficien...