Instituto Superior de Contabilidade e Administracao do Porto

Event-related potentials reveal enhanced processing of social media over monetary rewards

Since the first online social media platform, using social media has emerged as one of the defining behaviors of the new millennium. For most users such behavior is recreational. However, for some individuals, the use of social media may develop to problematic, compromising their...

Lessons learned from implementing a PMO in complex military S&T organisations: an ethnographic study

Purpose This study aims to examine how lessons learned from implementing a project management office (PMO) in a defence research, development and innovation (R&D&I) institution generate tangible benefits (efficiency, standardisation) and intangible gains (legitimacy, trus...

Influencers' characteristics and communication strategies in purchase intention at festivals

Purpose Brands use influencer marketing as a key method to connect with event attendees during festivals. The ability of influencers to form stronger bonds with their audience can increase consumers' purchase intention. This study investigates how influencer characteristics and c...