Institute of Technical Education

Social Media Performance as a Strategic Capability: Examining Its Impact on Customer Loyalty, Brand Awareness, and Marketing Performance in Indian E-tail

In this era of the internet, social media performance (SMP) affects the performance of the firm, especially in the e-tail sector. SMP in our study is considered a second-order construct that influences brand awareness (BA), customer loyalty (CL), and marketing performance (MP). T...

Scientific Literacy Deficits, Vocabulary Barriers, and Evidence-Based Intervention Models in 21st-Century Science Education

Abstract Scientific literacy has become an indispensable competency for informed citizenship, evidence-based decision-making, and participation in a science- and technology-driven world. Yet persistent deficits in scientific literacy remain a critical global challenge, with PISA...

Scientific Literacy Deficits, Vocabulary Barriers, and Evidence-Based Intervention Models in 21st-Century Science Education

Abstract Scientific literacy has become an indispensable competency for informed citizenship, evidence-based decision-making, and participation in a science- and technology-driven world. Yet persistent deficits in scientific literacy remain a critical global challenge, with PISA...