Institute of Business, Psychology and Management

Is AI adoption a pro-environmental choice? Integrating value-belief-norm theory and theory of planned behavior

Purpose Artificial intelligence (AI) could be essential to helping organizations improve efficiency and enable quick, accurate decision-making. This study investigates the adoption behavior of AI technology from an ecological perspective. Using the value-belief-norm (VBN) and the...

The nexus of sustainability: investigating energy transition, green technological innovations, and financial development in mitigating carbon emissions in BRICS

Purpose From the perspective of global environmental stability, the BRICS’ position as the world's leading carbon emitter poses a serious threat. Therefore, it is essential to develop a distinct model that enables policymakers to formulate robust mitigation strategies and support...

Factors Affecting the Success of Small and Medium Enterprises (Smes) in Kakoba Division, Mbarara City

ABSTRACT: SMEs drive economic development through jobs, income, and poverty reduction, yet face constrained growth from limited finance, skills gaps, weak markets, and poor institutional support. This study examined the factors affecting the success of Small and Medium Enterprise...