Institute of Art Restoration

Capital Structure and Firm Profitability: A Systematic Literature Review

ABSTRACT This paper presents a systematic literature review of the relationship between capital structure and firm profitability. Drawing on foundational theory, including the Modigliani-Miller irrelevance and tax-adjusted propositions, trade-off theory, pecking order theory and...

Human–AI Co-Creation in Digital Marketing: Examining the Effects of AI Disclosure, Perceived Authenticity, and Consumer Trust on Purchase Intention

ABSTRACT The rapid integration of generative artificial intelligence (AI) into digital marketing has created new opportunities for content creation while raising concerns about authenticity and consumer trust. This study examines Human–AI co-created marketing content, AI disclosu...

Capital Structure and Firm Profitability: A Systematic Literature Review

ABSTRACT This paper presents a systematic literature review of the relationship between capital structure and firm profitability. Drawing on foundational theory, including the Modigliani-Miller irrelevance and tax-adjusted propositions, trade-off theory, pecking order theory and...

Human–AI Co-Creation in Digital Marketing: Examining the Effects of AI Disclosure, Perceived Authenticity, and Consumer Trust on Purchase Intention

ABSTRACT The rapid integration of generative artificial intelligence (AI) into digital marketing has created new opportunities for content creation while raising concerns about authenticity and consumer trust. This study examines Human–AI co-created marketing content, AI disclosu...