Indian Institute of Management Kozhikode

Build or buy: what’s next for Balmer Lawrie?

Learning outcomes The learning outcomes are as follows: Case overview/synopsis The case “Build or Buy: What’s Next for Balmer Lawrie?” revolves around Balmer Lawrie & Company Limited (BL), a legacy organization navigating its strategic transformation to meet ambitious growth targ...

Digital readiness, trust, and collaboration: pathways to AI adoption in informal supply chain workers

Purpose The study looks at the ways that digital readiness affects the adoption of artificial intelligence (AI) and, in turn, the improvement of livelihoods for informal supply-chain workers. It focuses on the mediating functions of collaborative strategies and trust in AI tools....

Confiding in a maven or a charmer? Impression management behavior of artificially intelligent conversational agents and consumer self-disclosure

Purpose Data-driven hyper-personalization promises stronger consumer relationships, yet growing privacy concerns and regulations limit marketers’ access to consumer data. In this context, voluntarily self-disclosed consumer information becomes critical for creating mutual value a...

Unveiling the self through augmented reality consumption experiences

Purpose Technology-mediated consumption experiences can influence consumers in ways that extend beyond attitude changes or behavioural responses, inspiring curiosity and openness about the self. Focusing on augmented reality (AR) tools, this study aims to develop and validate a f...