Indian Institute of Management Kashipur

The Impact of 360-Degree Video on Social Media Word of Mouth Intention in Luxury Hospitality: The Roles of Telepresence and Experience

This study examines how 360-degree (vs. traditional) videos influence social media word-of-mouth (WOM) intention in the luxury hospitality sector. Across four studies, results show that 360-degree videos outperform traditional formats, with telepresence and luxury experience expl...

Political connection, audit quality, and tax avoidance

Abstract Crony capitalism and business‐politics nexus have been the focus of academic research and policy‐making in recent decades, particularly in developing countries where regulatory frameworks are evolving. This study investigates the relationship between political connection...