Indian Institute of Management Indore

Build or buy: what’s next for Balmer Lawrie?

Learning outcomes The learning outcomes are as follows: Case overview/synopsis The case “Build or Buy: What’s Next for Balmer Lawrie?” revolves around Balmer Lawrie & Company Limited (BL), a legacy organization navigating its strategic transformation to meet ambitious growth targ...

Mobile Phone Addiction among Students in the Digital Era: Causes, Educational Consequences, and Strategies for Balanced Use

Mobile Phone Addiction among Students in the Digital Era: Causes, Educational Consequences, and Strategies for Balanced UseDr.Saloni Malviya(Assistant Professor, Idyllic Institute Of Management, Indore, M.P)Email: salonimalviya.idyllic@iconeducation.co.inDr. Samir Khan (Associate...

Consumers’ motivations behind sustainable clothing consumption in an emerging market: a means-end approach

Purpose This study aims to investigate the underlying motivations influencing Millennials and Generation Z to consume sustainable clothing. The objective is to uncover how these consumer groups connect product attributes to deeper personal values through the lens of the Means-End...

Shock models governed by the mixed poisson process with Pareto mixing variable

In this paper, we first consider the mixed Poisson process with Pareto mixing variable (MPPP) studied by [Citation1] and explore its additional properties. We study the asymptotic behavior of the coefficient of variation and the weak positive dependence property of the MPPP. Thes...

The hyphenated link between discretionary spendings and product market competitive threats

Purpose This study studies the connection between product market competitive threats with R&D and advertising spending, which is still a hotly contested and inconclusive research topic. We try to fill this research gap by empirically examining this relationship. We also docum...