IILM Institute for Higher Education

Starbucks: Can digital convenience preserve the coffeehouse experience?

This teaching case examines how Starbucks sought to redesign its store operations as digital ordering, artificial intelligence (AI), and algorithmic technologies became increasingly embedded in its business. Mobile ordering enhanced customer convenience but also intensified opera...

An Integrated MCDM Approach for Establishing Suppliers' Capability Differences and Selection Based on Sustainable Industry 4.0 Initiatives

ABSTRACT The growing emphasis on sustainability, driven by increased customer awareness and shifting consumer needs, has fundamentally impacted corporate buying methods. Concurrently, the rapid expansion of Industry 4.0 technologies such as the Internet of Things (IoT), blockchai...