Ho Chi Minh City International University

Digital capability, green orientation and innovation activities: evidence from firms in an emerging market

Purpose This study aims to examine how digital capability and green orientation shape firms’ innovation activities and objective innovation performance in an emerging-market context, and how export participation asymmetrically conditions these capability-conversion pathways. Desi...

How ESG strategies shape employees’ sustainable behavior

Purpose This study aims to examine how ESG strategies influence employees’ sustainable behavior through internal organizational processes. Drawing on social learning theory (SLT) and the theory of planned behavior (TPB), this study conceptualizes ESG strategy as a behavioral infr...

A Hybrid Multi‐Phase DEA Window‐ GRA Approach to Assessing the Dynamic Performance and Environmental Trade‐Offs of the Container Shipping Industry

ABSTRACT The global container shipping industry underwent significant transformations from 2016 to 2023, shaped by post‐Hanjin bankruptcy consolidation, COVID‐19 disruptions, and the onset of mandatory decarbonization. Throughout these phases, container shipping lines (CSLs) had...

From transparency to identity: how blockchain-enabled signals shape symbolic meanings and willingness to pay a premium in sustainable fashion

Purpose The purpose of this paper is to apply the integration of signaling theory and self-congruity theory to explain the mechanism by which blockchain-enabled traceability and transparency influence consumers’ willingness to pay a premium for sustainable fashion products. Desig...