Hanoi University of Culture

Cultural integration through the worship of the Hùng Kings: the case of the Tày at Pịt Temple in Vietnam

Purpose Based on a field survey and interviews with several Tày people in Bảo Yên, Lào Cai in 2020, together with relevant literature, this article aims to examine how the Tày community at Pịt Temple has adopted and reinterpreted the worship of the Hùng Kings. By doing so, it see...

Vietnamese Cuisine in the Experience Economy and the Cultural Industry: From Culinary Heritage to Experiential Value and Creative Resource

Food has become a central component of contemporary tourism experience and an increasingly important resource for cultural and creative industries. This article examines Vietnamese cuisine at the intersection of the experience economy and the cultural-industry perspective, asking...

Vietnamese Cuisine in the Experience Economy and the Cultural Industry: From Culinary Heritage to Experiential Value and Creative Resource

Food has become a central component of contemporary tourism experience and an increasingly important resource for cultural and creative industries. This article examines Vietnamese cuisine at the intersection of the experience economy and the cultural-industry perspective, asking...