Guangzhou College of Commerce

Physical Activity and Depressive Symptoms in Guangdong University Students: A Cross-Sectional Moderated Serial Indirect-Association Model Involving Self-Esteem, Positive Psychological Capital, and Perceived Social Support

Background: This cross-sectional study examined whether physical activity was indirectly associated with depressive symptoms through self-esteem and positive psychological capital and whether these associations varied by perceived social support. Methods: Data from 473 students a...

Retail café cup preferences: evidence from global and domestic coffee brands

Purpose The rapidly expanding coffee market in an emerging economy provides the context for this study, which examines how café cup design in café retailing influences purchase intention. It compares customers of Starbucks (a global semi-luxury brand) and Luckin Coffee (a domesti...

Driving destination image and advocacy through heritage rejuvenation experiences: a comparative study of postmodern and traditional tourists through Gaze Theory

This study centres on cultural heritage tourism as a pivotal driver of cultural transformation, investigating the influence of heritage rejuvenation experience quality on destination image and tourist advocacy behaviour. With the growing expansion of the postmodern tourist, their...

How do government-guided funds enhance employment scale?: evidence from China

Drawing on prefecture-level panel data from 2007 to 2023 and government-guided fund data from the Zero2IPO Private Equity Database, this study employs a staggered difference-in-differences (DID) model to examine the impact of government-guided funds on regional employment, along...

Emission strategies of conglomerates: pollution emission and transfer mechanisms under energy regulation

Abstract Conglomerates constitute a core component of modern economies and play a pivotal role in resource allocation. Using China’s “Top 1,000” energy conservation program as an exogenous policy shock, this paper employs a difference-in-differences design based on manufacturing...