Global College

Assessing the role of social media marketing in shaping brand awareness and loyalty: a study of customer satisfaction in the Indian telecom market

Purpose This research investigates how social media (SM) marketing activities influence brand loyalty and brand awareness in India’s telecommunications industry. It also aims to explore the role of customer satisfaction as a mediator in the relationship between SM marketing effor...

Closed-loop predictive resonance control through adaptive stiffness–damping co-regulation for continuous piezoelectric energy harvesting

Piezoelectric energy harvesting offers a sustainable solution for powering autonomous electronic devices, but conventional harvesters suffer from resonance mismatch under varying vibration frequencies. In this research, a Closed-Loop Predictive Resonance Control with Adaptive Sti...

Machine Learning Applications in Smartphone Healthcare Ser-vices and Fraud Detection: A Ten-Year Systematic Literature Re-view

Bangladesh’s government-run health system is heavily subsidized yet remains underfunded. According to WHO (2010), health expenditure accounts for only about 3% of GDP. The government provides 34% of total health expenditure (THE), while individuals pay 66% through out-of-pocket (...

Liposomal Nanocarriers for Tuberculosis Therapy: Design, Challenges, and Clinical Translation

AbstractTuberculosis (TB) remains one of the leading infectious causes of death globally, withMycobacterium tuberculosis infecting an estimated 10.6 million people in 2022 and claiming 1.3million lives. The emergence of multidrug-resistant (MDR-TB) and extensively drug-resistant(...