Fore School of Management

The “wow” effect in metaverse luxury consumption: an appraisal-based explanation of emotional arousal and exploratory motivation

Purpose This study examines how key experiential elements, telepresence, social interaction, immersion, realism and augmented reality elicit the “wow” effect (a strong emotional response) and, in turn, shape willingness to purchase luxury goods. Design/methodology/approach A ques...

Allometric equations for estimating tree volume and aboveground biomass of Acacia mangium Willd. on the Batéké Plateau, Republic of the Congo

A bstract Acacia mangium Willd. is one of the most widely planted fast-growing tropical species, yet it remains poorly documented in Central Africa, particularly in terms of biomass accumulation. This knowledge gap, combined with the lack of robust allometric equations, limits th...

Economic Reforms, Marketing Mix and Firm Performance: Evidence from the Manufacturing Sector

Economic reforms initiated in 1991 exposed domestic manufacturing firms to foreign competition. These reforms created both new opportunities and threats for domestic firms. In response to the increasing presence of foreign competitors, domestic firms altered not only their produc...

Mindful gaming in a busy world: exploring the retro renaissance

Purpose Motivated by the increasing busyness of modern lives and the rise in video game adoption, this study aims to explore how a busy mindset affects consumers’ gaming preferences, highlighting the relevance of retro (nostalgic) gaming as a psychological coping mechanism and a...

Creating Psychological Ownership Through Augmented Reality

ABSTRACT Augmented reality (AR) technologies are a disruptive innovation that is reshaping innovation strategies in luxury retail. This study developed a framework to explain how the attributes of AR technologies, namely AR quality, haptic imagery and customisation, shape consume...