Fore School of Management

Mindful gaming in a busy world: exploring the retro renaissance

Purpose Motivated by the increasing busyness of modern lives and the rise in video game adoption, this study aims to explore how a busy mindset affects consumers’ gaming preferences, highlighting the relevance of retro (nostalgic) gaming as a psychological coping mechanism and a...

Creating Psychological Ownership Through Augmented Reality

ABSTRACT Augmented reality (AR) technologies are a disruptive innovation that is reshaping innovation strategies in luxury retail. This study developed a framework to explain how the attributes of AR technologies, namely AR quality, haptic imagery and customisation, shape consume...