Ecole des Hautes Etudes Commerciales du Nord

Mindful gaming in a busy world: exploring the retro renaissance

Purpose Motivated by the increasing busyness of modern lives and the rise in video game adoption, this study aims to explore how a busy mindset affects consumers’ gaming preferences, highlighting the relevance of retro (nostalgic) gaming as a psychological coping mechanism and a...

Consumer responses to industrially processed food in hospitality: Is an authenticity crisis looming?

Hospitality establishments increasingly use industrially processed foods that customers assume are prepared from scratch. Although an open secret in the industry, consumer responses to this practice remain unexplored. Drawing on psychological contract theory, we examine whether i...