Eastern International University

Stimulating brand evangelism through masstige branding and consumption values: evidence from Gen Y and Gen Z consumers in Vietnam's upscale restaurants

Purpose This study examines how masstige branding and dual consumption values shape brand evangelism in Vietnam's upscale restaurant context through brand trust and openness to experience. Design/methodology/approach Survey data were collected from 265 Vietnamese Gen Y and Gen Z...

Symmetric Pairs on Primorial Wheels

Placing a mirror at the center of a sieve reveals more structure than the usual picture of crossed-out multiples. At a center built from a primorial, the first sieve stages leave an exactly countable wheel of symmetric pairs. Every later prime meets that wheel along a small famil...

Symmetric Pairs on Primorial Wheels

Placing a mirror at the center of a sieve reveals more structure than the usual picture of crossed-out multiples. At a center built from a primorial, the first sieve stages leave an exactly countable wheel of symmetric pairs. Every later prime meets that wheel along a small famil...