Delhi Technological University

Examining the impact of social media and credit cards on online impulse buying and post-purchase dissonance among Indian consumers

Purpose The purpose of this study is to evaluate the interrelatedness between online impulse buying behavior and post-purchase dissonance, while examining the impact of social media and credit cards using the Stimulus–Organism–Response (S-O-R) framework. Design/methodology/approa...

Digital cultural transformation in the digital era: aligning organizational values for successful digital transformation

Purpose This study aims to examine how digital cultural values, collaboration, innovation and customer-centricity enable successful technological adoption in the banking sector's digital transformation journey. It explores how emerging technologies such as artificial intelligence...

Artificial Intelligence in the Peer Review of Orthopaedic Manuscripts: Current Applications, Limitations, and Policy Considerations

Peer review ensures the validity and clinical applicability of orthopaedic research. Advances in artificial intelligence (AI) have expanded its role in editorial workflows, including manuscript screening. However, its application in peer review raises ethical, scientific, and pro...