CT Group Of Institutions

Assessing the role of social media marketing in shaping brand awareness and loyalty: a study of customer satisfaction in the Indian telecom market

Purpose This research investigates how social media (SM) marketing activities influence brand loyalty and brand awareness in India’s telecommunications industry. It also aims to explore the role of customer satisfaction as a mediator in the relationship between SM marketing effor...

Wideband dielectric resonator antenna for K-Band/n258 applications with intelligent response filtering

This work presents a wideband rectangular dielectric resonator antenna (RDRA) integrated with a machine learning (ML) response filtering framework for K-band and 5 G NR n258 applications. The antenna utilizes an RT/Duroid 5880 substrate, a partial ground plane, a heart-shaped str...