College of Business Administration

Estimating the threat of AI-agent responding across online survey platforms

Recent research and advances in LLMs have led to widespread concern that AI agents could pose as human online survey-takers. However, it remains unclear how prevalent AI agents are on survey research platforms and how to effectively detect AI agents. We validated a series of AI d...

Visual trust signals in digital financial marketplaces: eye-tracking evidence from verification badges

Purpose This study examines when a platform-issued verification badge affects consumer choice in a high-uncertainty digital financial marketplace. Integrating signaling theory and attention-based choice research, it distinguishes signal assignment, item-card visual consideration,...

Boozy IPOs: Equity financing and the return of legal spirits after prohibition

Abstract Public equity financing played an important but little appreciated role in the revival of the U.S. distilled spirits industry following the Repeal of National Prohibition. Drawing on the monthly “new capital flotations” reports of the Commercial and Financial Chronicle a...

More, shorter, newer? How monetization reshapes creator strategy on YouTube Shorts

Purpose This study examines the causal impact of YouTube Shorts' ad-revenue sharing policy on creator production strategies in the short-form video creator economy. Design/methodology/approach Using 36,507 videos from 342 top global channels, we employ a regression discontinuity...

Does Search Heat Ignite AI‐Stock Volatility? Evidence From Korea's AI Supply Chain

Abstract This study examines whether firm‐level search attention predicts returns or market turbulence in Korea's AI equities. Using daily Naver search and KRX data for 108 AI‐related and matched‐control firms from 2020 to 2026, the results show that search shocks coincide with a...

Green HR Accountability and Redistribution Mechanisms: Scale development and validation

This study introduces and validates the Green HR Accountability and Redistribution Mechanisms model, a new framework for understanding the unintended consequences of Green Human Resource Management. Drawing on the labor process tradition, Green HR Accountability and Redistributio...

Exploring the relationship between English language proficiency (ELP) and learning accounting among students in Oman

Purpose English is the primary medium of instruction for most graduate and postgraduate programs in Oman; however, students' English language proficiency (ELP) continues to pose challenges, particularly in discipline-specific courses. This study examines the significance of ELP i...

The Effect of Low-Fat, Organic, and Sugar-Free Labels on Consumer Perception in Food and Beverage Marketing in Bangladesh

The phenomenon of marketing foods as "low-fat", "sugar-free", and "organic" has had, and continues to have, profound impacts on consumer behaviors around the world, including in Bangladesh. This study aims to analyze how Bangladeshi consumers perceive such health claims and the e...

Leadership under value pluralism: managing sustainability trade-offs

Purpose This paper reconceptualizes sustainability leadership as a process of decision-making under value pluralism, where leaders must navigate persistent trade-offs among legitimate but incommensurable economic, social and environmental values. It aims to advance sustainability...

From international experience to global mindset: The contingent role of organizational context

Global mindset is widely recognized as essential for navigating cultural diversity and strategic complexity in multinational enterprises (MNEs). While prior research has identified individual factors influencing its development, less is known about how individual and organization...

Navigating turbulence: building resilient workforce with dynamic capabilities

Purpose Drawing on the dynamic capabilities perspective, the study aims to move beyond context-dominant explanations by focusing on microfoundational mechanisms through which employees interpret and respond to dynamic work environments. In doing so, it seeks to clarify whether or...

Metaverse Implications: A Taxonomy

The metaverse is emerging as a transformative virtual environment that promises to reshape people's lives, introducing broad technological, social, economic, and cultural changes. Despite growing academic interest, existing literature remains dispersed, addressing isolated techno...