Clinical Insights

A PGSA approach to interactive pricing optimization: converting consumer costs into marketing value

Purpose This study reconceptualizes interactive pricing as a reciprocal and value co-creation process that sets personalized optimal prices to drive purchases and profit margins. We introduce Predictive Global Sensitivity Analysis (PGSA) as a method for real-time interactive pric...

Understanding funding-related bias in gambling research: insights from unhealthy commodities industries and medical/pharmaceutical research – a scoping review

Despite the risk of funding-related bias (RoFRB) introduced by industry funding in gambling research, empirical investigations remain limited. To inform understanding of RoFRB in gambling research, this scoping review synthesized 52 peer-reviewed studies (2019–2024) spanning gamb...