Chinhoyi University of Technology

How heritage experiential quality, heritage experiential value, heritage destination authenticity and escapism motivation enhance tourist behavioural intention towards World heritage tourism sites

This study examined how escapism motivation mediates the nexus between heritage experiential quality and tourist behavioural intention. The study further examined the effect of heritage destination authenticity on heritage experiential quality. Data were conveniently collected fr...

What drives tourist revisit intention? Destination image, escapism motivation and tourist demographics

This study quantitatively examined how escapism motivation mediates and how tourist demographics moderate the nexus between destination image and tourist revisit intention. Data were randomly collected from 430 tourists visiting recreational and national parks in Zimbabwe. This s...