Brady (Norway)

From Word-of-Mouth to Word-of-Machine: Examining AI-Generated Travel Recommendations Through the Word-of-Machine (WOMa) Perspective

Generative artificial intelligence (AI) is increasingly used in travel planning, yet limited research has examined how travelers evaluate AI-generated travel recommendations as an information source. This study examines travelers’ evaluations and behavioral intentions toward such...

Forecasting Visitor Activity in a Historic Urban District: A Machine-Learning Framework for Destination Management

Historic urban districts face growing challenges in balancing visitor activity with the needs of residents, local businesses, accessibility, and mobility. This study investigates whether short-term visitor forecasts can support destination management and planning in these complex...