Bakırçay Üniversitesi

Real-Time Webcam-Based Eye Tracking for AI-Assisted Reading Analysis in Web Environments

This study investigates real-time, webcam-based eye tracking as a low-cost and scalable alternative for AI-assisted reading analysis in web environments, aiming to address the limitations of hardware-dependent eye tracking systems highlighted in existing literature. The proposed...

Neuromarketing and artificial intelligence: innovative approaches to customer experience management from a firm perspective

Abstract The integration of advanced technologies has transformed marketing practices, making the roles of artificial intelligence and neuromarketing increasingly relevant to customer experience management. The aim of this study is to systematically conceptualize the interaction...

A Novel Piezoelectric Tip for Dorsal Hump Resection: A Randomized Clinical Trial in Primary Open Septorhinoplasty

Objective: To compare the performance of a novel piezoelectric tip with that of a conventional tip for dorsal hump resection in primary open septorhinoplasty, with the hypothesis that the new design would shorten resection time without increasing postoperative edema, ecchymosis,...