Asian Institute of Technology

Competing dynamics of brand love and addiction: implications for consumer behavior

Purpose This study aims to examine the relationships between brand love and brand addiction on consumers’ adverse behaviors: impulsive buying, compulsive buying, social comparison and narcissism. Design/methodology/approach The data were collected from 350 young Chinese fashion b...

Psychological determinants of low carbon digital behavior among university students in Bangladesh

Abstract The rapid digitalization of higher education has significantly increased students’ reliance on energy-intensive platforms, yet sustainable digital practices remain limited despite rising awareness of digital carbon emissions. This study examines the Awareness-Action Para...

Mukaria sakaeratensis sp. nov. (Hemiptera, Cicadellidae, Deltocephalinae), a new species of bamboo leafhopper from Sakaerat Biosphere Reserve, Thailand

. The holotype has been deposited in the Entomology Section, Queen Sirikit Botanic Garden, The Botanical Garden Organization, Thailand.

Tunnel collapses and adaptive support at rock-soil interfaces under low-to-medium overburden in tectonically disturbed rock masses

Tunnel stability in tectonically disturbed rock masses remains particularly challenging near rock–soil interfaces, where abrupt stiffness contrasts and heterogeneous geological structures can trigger collapse mechanisms that conventional rock mass classification systems do not ad...

Ballistic Resistance of Fiber-Reinforced Cement Composite: A Critical Review

This review examines the ballistic resistance of fiber-reinforced cement composites (FRCs) and related cementitious systems for protective structures, with emphasis on projectile–target interaction, penetration and scabbing mechanisms, and the governing roles of material and stru...

Mechanisms of enhancing soil fertility without obviously elevating global warming potential under an optimal rice straw incorporation rate in a paddy soil

The utility of rice straw as an organic fertilizer has been widely recognized as a promising approach to enhancing soil fertility. However, straw return is currently in a dilemma, as it may also provoke greenhouse gas (GHG) emissions, leading to serious environmental consequences...

Combined Impacts of Climate and Land-Use/Land-Cover Changes on the Flow Regime and Ecological Diversity in the Songkhram River Basin, A Tributary of the Mekong River

Abstract Climate change (CC) and land-use/land-cover (LU/LC) alterations are among the most pervasive drivers of hydrological and ecological change in river basins worldwide, yet their combined impacts on fluvial ecological diversity remain insufficiently quantified, particularly...

An integrated evaluation and uniformity control process for jet grouting column diameter in interlayered soils

Controlling the diameter of jet-grouted columns is difficult because of variable ground conditions and the complex interaction of grouting parameters. As jet grouting is increasingly used in space-constrained and traffic-intensive areas, traditional trial-and-error pilot tests ar...

SpineXR-VQA: A Clinically-Validated Visual Question Answering Dataset for Spine X-Rays

Recent progress in Medical Visual Question Answering (VQA) has significantly aided clinical decision-making across various domains such as pneumonia, oncology, and neurology. However, spinal and musculoskeletal ailments remain critically underexplored. The development of reliable...

Gendered Norms of Violence: Female Education, Economic Empowerment, and Women's Acceptance of Wife Beating Across Countries

The persistence of social norms that legitimize intimate partner violence represents an important behavioral dimension of gender inequality. This study examined the relationships of female education, women’s employment structure, and gender parity in labor-force participation wit...

From Virtual Aggression to School Aggression: A Conceptual Model of Online Gaming, Moral Disengagement, Emotional Dysregulation, and Adolescent Violence

The relationship between violent online gaming and adolescent school-based aggression has generated decades of inconsistent empirical findings, largely because existing research has treated virtual aggression exposure as a direct predictor of behavior rather than specifying the p...

Synergistic use of PRISMA hyperspectral data and a random forest algorithm to map soil nutrients and chemical properties in sugarcane fields in Northeastern Thailand

Abstract. Mapping and monitoring sugarcane crop health is essential for improving yield quality and supporting sustainable agriculture, particularly in Thailand, where sugarcane is an economically important crop. Soil fertility and nutrient availability strongly influence crop pr...

The Unfinished Ending: Disengagement, Ambiguity, and Self-Worth in Young Adult Romantic and Social Ghosting

Ghosting — the abrupt, unexplained withdrawal of communication in romantic or social relationships — has become a normalized feature of young adult relational life, yet its psychological mechanisms remain underexamined at the level of integrative conceptual synthesis. This paper...

Influencer Parasocial Trust and Purchase Intention Among Young Adult Social Media Users

Influencer marketing has become a dominant strategy for reaching young consumers, with source credibility widely theorized to shape purchase behavior through the psychological bonds followers form with influencers. However, evidence testing this mechanism specifically through par...

Chicken, Egg, or Both? Disentangling Disposition and Distrust in Filipino Attitudes Toward Government Dole-Outs

Filipino public discourse frequently characterizes reliance on government assistance, particularly dole-out programs such as the Pantawid Pamilyang Pilipino Program (4Ps), as evidence of a fixed “dependency mentality,” even as the same public consistently expresses distrust towar...

The multi-dimensional impacts and trade-offs of hydropower development in the Mekong River Basin: a comprehensive literature review

Abstract Hydropower plays a critical role in mitigating climate change by providing a renewable energy source, yet it entails significant trade-offs that impact ecological, social, and economic systems. As hydropower development intensifies in the Mekong River Basin (MRB), where...

Socio-ecological resilience in heritage urbanism: hydro-cultural socio-ecological system in the Historic Mosque City of Bagerhat, Bangladesh

Abstract Socio-ecological resilience has become central to climate adaptation discourse in heritage contexts, yet its application to pre-modern deltaic urban systems remains insufficiently explored. This study examines the Historic Mosque City of Bagerhat (15th-century Bengal) as...