Arts, Sciences and Technology University in Lebanon

Personalized but Valued? How AI-Driven Advertising Shapes Perceived Trust and Purchase Intention: A Cross-National Comparison

AI-driven personalization has become a defining feature of digital advertising, yet whether it drives purchase intention directly or depends on other underlying mechanisms remains insufficiently understood, particularly in under-studied emerging markets. This study investigates h...

Enterococcus spp. as emerging pathogens in wound infections: prevalence, Vancomycin resistance, risk factors and clinical outcomes in a tertiary care hospital in Lebanon

<title>Abstract</title> Background <italic>Enterococcus species</italic> have emerged as important nosocomial pathogens in wound infections, with growing concern regarding antimicrobial resistance and increasing prevalence over time. This study aimed to evaluate prevalence trends...