AR2i

Reframing HRM for a multipolar world: insights from the Asia-Pacific region

Purpose The purpose of this anthology is to critically evaluate the role of human resource management in International Business within an increasingly multipolar, digitally disrupted and institutionally diverse global environment. By bringing together leading scholars, the collec...

The Authenticity Playbook

Barbara Duffek, Andreas B. Eisingerich, and Omar Merlo share insights from a global study on influencer marketing, revealing five properties that contribute to authenticity and suggesting six strategies that will help managers to align their stakeholders, build trust, and get the...