Antioquia Institute of Technology

Institutional sustainability mediates the effects of university branding on student loyalty

The objective of this study is to analyse the mediating role of perceived institutional sustainability as a mechanism that strengthens the relationships between reputation, brand image and loyalty in higher education institutions. Although the university branding literature has e...

The Concentration-Fragility Nexus: Early-Warning Systems and Portfolio Implications in Concentrated Markets

<ns5:p>Background The post-pandemic financial landscape presents a paradox: record asset price highs coexist with mounting systemic vulnerabilities. Market concentration in equity indices has reached levels comparable to the dot-com era, driven by passive investment inflows and t...