Anderson University - Indiana

Teaching, selling or both? Exploring presumed influence effects of edu-ads on parents’ mediation intent

Purpose Edu-ads represent a hybrid form of media in which an educational lesson is packaged in an ad-like, persuasive format. This study aims to investigate parents’ perceptions of the effect of edu-ads on children and their subsequent mediation intentions. Design/methodology/app...

Glucose Co-Treatment Modulates Caffeine-Induced Transcriptomic Alterations During Embryogenesis in Zebrafish (Danio rerio)

Caffeine exposure during pregnancy has been associated with developmental abnormalities; however, the combined effects of caffeine and glucose on embryogenesis remain unclear. In this study, zebrafish embryos were exposed to caffeine or caffeine plus glucose co-treatment from 3 h...