Akal University

Untangling the Asymmetric Effects of Oil Price Dynamics and Disaggregated Shocks on Economic Policy Uncertainty: Evidence from India

India’s economic policy uncertainty (EPU) is significantly affected by global commodity market fluctuations, particularly oil prices. Oil-related shocks, such as supply, demand and risk, have been shown to affect domestic, economic and financial conditions in the previous literat...

Awareness, Access, and Advice: Assessing ASHA Worker Engagement Across Educational Strata in Rural Kashmir

Objectives This study assesses the relationship between accredited social health activists (ASHAs) on rural health awareness and service utilisation, with a focus on how education influences beneficiaries’ engagement with ASHA-led services in the districts of Kulgam and Anantnag,...

Decoding organic food choices: exploring brand identification, credibility, ambiguity tolerance in shaping consumer attitudes and intentions using SEM and fsQCA

Purpose This study examines the influence of consumers' brand image identification, credibility towards organic food brands and ambiguity tolerance on the attitude-intention link, grounded in the stimulus-organism-response (S-O-R) framework. It also explores the mediating role of...