Agder Research

The role of LinkedIn ambassadors in advancing B2B SME performance

Purpose Recent studies of LinkedIn – a professional social platform associated with various business activities – have explored its potential contribution to firms’ marketing strategies. Yet attention has mostly focused on drivers and external benefits of using LinkedIn, and less...

Deterring Greenwashing in Travel: A Multistakeholder Action Framework

Extant research has identified positive and negative consequences of greenwashing, creating a paradox because the phenomenon is inherently deceptive and detrimental to environmental and societal well-being. This study examines these paradoxical consequences across micro-, meso-,...

SC-DAC: a robust partially and fully access control mechanism for secure cloud data in outsourced environments

Cloud computing has revolutionized data storage and processing, yet it poses significant security challenges, necessitating robust access control mechanisms. This research introduces a novel approach to secure cloud data access control through the Robust Mechanism for Secure Clou...