Adamas University

Influencer marketing and consumer engagement in shaping the relationship between pro-environmental behavior and sustainable consumption

To explore the relationship between pro-environmental behaviour and sustainable consumption and to assess the mediating effects of cognitive, emotional and behavioural engagement, as well as the moderating effect of influencer marketing, within the Stimulus-Organism-Response (S-O...

A machine learning framework for enhancing threat detection in core banking systems

Abstract One of the biggest issues around using machine learning (ML) for cybersecurity in commercial banking is the gap between proof-of-concept and in production. Not every model that has a high accuracy score on a benchmark dataset is the same model as one that is operating in...