Yuan Zhong

The Distinct Roles of Anger and Hope in PFAS Risk Processing: Integrating Mixed Emotional Appeals and Efficacy Information into the EPPM

ABSTRACT Guided by the Extended Parallel Process Model (EPPM), this study examines the distinct persuasive mechanisms of mixed emotional appeals and efficacy information in the context of environmental risk communication (per‐ and polyfluoroalkyl substances, PFAS). Results of a 3...