Author
YongHee Kim
0 works0 citations
Recent research
- AI & Computing
Beyond interactivity: dual relational pathways to fanship in the sports metaverse
Purpose This study examines how distinct forms of interaction in sports metaverse environments – fan-to-fan (FTF) and fan-to-star (FTS) – shape team fanship through different psychological mechanisms. By proposing a dual-pathway framework, we demonstrate that FTF interaction fost...