Yasin Mohamoud Mohamed

The impact of blue ocean strategy’s ERRC grid on community engagement in higher education at Puntland state university in Somalia

The study assesses the extent to which Eliminate-Reduce-Raise-Create (ERRC) dimensions in the blue ocean framework associate with community engagement at Puntland State University (PSU) in Somalia. Specifically, it evaluates the effectiveness of the ERRC grid in strengthening uni...

A systematic literature review of blue ocean strategy (BOS) as a reconstructive approach to the competitive advantage

This research conducted a systematic literature analysis of empirical studies published between 2019 and 2025 to investigate the contemporary function of blue ocean strategy (BOS) in attaining competitive advantage. In accordance with PRISMA 2020 guidelines, the document consolid...